Why Is Retail Analytics So Important?


The retail industry is becoming increasingly competitive. The key to retail success is to become more data-centric, regardless of what industry you’re in or what products you’re selling. It doesn’t matter if you’re in charge of marketing, retail stock management, or inventory optimization. This is where retail analytics enters the picture.

Retailers can make better business decisions and increase customer satisfaction by relying on concrete data, which will help them grow their business.

According to a survey conducted by Alteryx and Retail Wire, 81% of retailers claim to gather shopper insights. It is important to 76% of them in terms of their market performance. However, it also highlights the fact that, while most of them collect data, they are unable to do so effectively or even use it for processes such as retail stock management.

We’ll go over what Retail Analytics Solutions are, why it’s important, and how you can use them to get more customers, drive higher-value sales, and manage retail inventory in this post.

What Is Retail Analytics, and How Does It Help You?

Retail analytics is the practice of giving merchants analytical data on customers, inventory levels, sales, and the supply chain, among other things. Retailers may make data-driven decisions about marketing, retail stock management, and much more thanks to the extensive customer data and business insights.

The data provided here allows retailers to assess their performance in existing markets while also identifying areas for improvement.

You can estimate the demand for a product in a certain place, for example, by utilizing a retail analytics system. You want to avoid under-stocking or over-stocking during the time when you’re most likely to make the most sales. Here, retail analytics aids in retail inventory optimization, ensuring that your organization does not suffer losses.

Simply put, retail analytics allows you to see who your genuine consumers are and which channels are resulting in the greatest conversions and revenues for your company.

What Are the Benefits of Retail Analytics for Businesses?

1. Makes it possible for customers to have a better experience.

Businesses may make customer-centric decisions with retail analytics by anticipating their demands and providing a seamless consumer experience that meets their expectations. You may increase revenue by 25–95 per cent and customer retention by 5% by looking at data to improve customer experience. As a result, you’re not only raising sales but also improving client loyalty and lifetime value.

For example, it can assist you in determining which kind of buyers are interested in particular product segments. Retailers can then utilize this information to tailor their marketing campaigns and optimize their store inventory to increase conversions.

2. Allows data-driven strategic decisions to be made

The majority of retail organizations gain insights from fragmented data sets collected across many business processes. Ineffective retail stock management and retail inventory optimization originate from a lack of a comprehensive perspective of business performance. Many judgments are made on the basis of assumptions.

3. Makes it possible to make effective operational decisions

Real-time consumer demand and inventory levels are monitored through retail analytics. It provides you with a detailed analysis of your store’s and promotional success, allowing you to adjust marketing and sales strategies in order to capitalize on market possibilities at the optimal moment and optimize revenue.

4. Helps improve connectivity in both online and offline businesses

Monitoring your company’s online and offline performance can be a difficult undertaking. There are numerous parameters that must be investigated, and doing so manually can result in data loss or in the inability to assess the appropriate metrics at the appropriate moment.

With retail analytics, you may receive a complete picture of your online and offline business, as well as the purchasing path of your customers. It enables you to construct detailed consumer profiles and track market trends in order to spot opportunities at the correct time.

Is Retail Analytics Necessary?

Retail is a thriving industry that continues to expand on a daily basis. So, despite increased competition, the answer is YES if you want to grow in the next few years.

By producing a holistic perspective of your business growth from data across all channels, retail analytics provides fast access to actionable.

As a result, you’ll not only be able to make smarter marketing selections. But you’ll also be able to maximize your earnings throughout the year by ensuring optimal retail inventory optimization.

Now, manually obtaining all of the data needed to develop a complete retail analytics dashboard might be a daunting task.

In fact, according to Forrester, 74% of retailers want to be data-driven. However, only 29% of them are successful in converting data into actionable.

The system provides retail analytics with ready-made retail dashboards, allowing organizations to gain actionable insights from their data.

It divides the reports into pieces to make them easier to comprehend, allowing for quick adaptation to market changes and better retail inventory optimization:

Customer dashboard:

Retail analytics helps you to align and modify your growth strategy successfully, from customer acquisition expenses to measuring the effectiveness of a marketing campaign.

Product dashboard:

Retail analytics aids stock management by providing real-time data on inventory. You can determine product range performance by keeping an eye on best-selling items, rate of sales, and sell-through rates.

You can also improve retail stock management to avoid stock-outs. Optimize income by keeping an eye on best-selling products, rate of sales, and sell-through rates.

Store Analytics:

Understand what works best for your business in terms of increasing sales with store analytics. With retail analytics, you can track goal vs. achieved sales across your stores. Different products in real-time to keep your growth strategy optimised for optimal conversions.

Profitability analytics:

Slice and dice data from different stores, goods, and areas to determine where the most profit may be made. To improve your performance in diverse markets, you must first understand different consumer habits.

Simply put, retail analytics is the only way to extract more value from your data. Are you ready to make more money from your shop and performance data? Contact Polestar Solutions for more



Polestar Solutions | Data analytics company

As an AI & Data Analytics powerhouse, PolestarSolutions helps its customers bring out the most sophisticated insights from their data in a value oriented manner